{"product_id":"amitav-chakravarti-why-people-don-t-buy-9781349499878","title":"Why People (Don't) Buy","description":"Provides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid and make sense of strategic marketing and sales mistakes\n\u003cbr\u003e\nIlluminated by high profile marketing case studies. Rooted in a rich scientific literature, presented in an unusually accessible style, the authors have reviewed cutting-edge scientific findings in a lucid, easy-to-read, and engrossing way","brand":"Palgrave Macmillan","offers":[{"title":"Used - very good","offer_id":53388847546710,"sku":"9781349499878-V","price":1.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781349499878_1.jpg?v=1781651328","url":"https:\/\/www.momoxbooks.com\/products\/amitav-chakravarti-why-people-don-t-buy-9781349499878","provider":"momoxbooks","version":"1.0","type":"link"}