{"product_id":"alexis-goncalves-innovation-hardwired-9780615260068","title":"Innovation Hardwired","description":"Innovation is the fundamental source of value creation in companies and an important enabler of competitive advantage. Innovation is inherently a highly cross-functional activity that, when it works well, creates a constructive tension between competing objectives of development cost, product value, performance, quality, and time to market. I have entitled this book Innovation Hardwired because the ability to consistently and continually bring an innovation to market involves: (a) hardwiring all the cross-functional activities in an effective way and (b) hardwiring several organizational factors - factors that, to use a biological metaphor, are embedded in a company's organizational DNA. Just as nature's DNA spells out the exact instructions required to create a unique organism, organizational DNA determines how effectively an organization will consistently and constantly innovate and create new value for all stakeholders.","brand":"Lulu Press","offers":[{"title":"Used - good","offer_id":53318834487638,"sku":"9780615260068-G","price":1.8,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/alexis-goncalves-innovation-hardwired-9780615260068","provider":"momoxbooks","version":"1.0","type":"link"}