{"product_id":"alexander-hiam-business-innovation-fd-9780470601747","title":"Business Innovation FD","description":"Channel your creative prowess to boost your success in business Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities. - Think outside the box - learn how to tap into your creative energy and apply it to every area of the business milieu - Take the reigns - make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights - Brainstorm your worries away - find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply - Turn crisis into progress - discover how creative thinking can turn problems into opportunities for innovative progress - Get the word out - show your team how to trade in old ways of thinking to bring innovation to life Open the book and find: - The importance of refreshing your sales and marketing functions - Advice on breaking down barriers to change - How to identify your leadership style - Ways to introduce creative practices to your daily routine - Tips on writing a creative brief - Innovative branding strategies and web promotions - How to profit from the product life cycle - Brainstorming ideas to get the creative juices flowing Learn to: - Harness creative thinking to boost productivity and revenue - Give your company its competitive edge through fresh thinking - Invent new products or services for a changing market - Combine existing ideas or products into a new design","brand":"Wiley","offers":[{"title":"Used - very good","offer_id":53421165347158,"sku":"9780470601747-V","price":4.79,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/alexander-hiam-business-innovation-fd-9780470601747","provider":"momoxbooks","version":"1.0","type":"link"}