{"product_id":"alexander-heimer-childhood-dream-entrepreneur-9786209417047","title":"Childhood dream: entrepreneur","description":"Self-employment is essential in Germany for maintaining a healthy, functioning market economy. However, demographic change threatens to further reduce the proportion of self-employed people in the workforce. To prevent this, this form of employment must be made accessible to other groups than before. Therefore, based on behavioural and media impact research, a study was conducted to investigate the possible influence of consuming media that offer contact with professional self-employment on the intention to become self-employed.","brand":"Our Knowledge Publishing","offers":[{"title":"Default Title","offer_id":53812559282518,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/alexander-heimer-childhood-dream-entrepreneur-9786209417047","provider":"momoxbooks","version":"1.0","type":"link"}