{"product_id":"alex-bogusky-baked-in-9781932841572","title":"Baked in","description":"One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge marketing.BAKED IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.","brand":"Agate Publishing","offers":[{"title":"Used - good","offer_id":53406202069334,"sku":"9781932841572-G","price":4.59,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781932841572_1.jpg?v=1778098421","url":"https:\/\/www.momoxbooks.com\/products\/alex-bogusky-baked-in-9781932841572","provider":"momoxbooks","version":"1.0","type":"link"}