{"product_id":"alan-zimmerman-business-to-business-marketing-management-9780367757946","title":"Business to Business Marketing Management","description":"Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53704635285846,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780367757946_1_f0d2c195-9a4e-44e9-9222-a6490a61793b.jpg?v=1781759742","url":"https:\/\/www.momoxbooks.com\/products\/alan-zimmerman-business-to-business-marketing-management-9780367757946","provider":"momoxbooks","version":"1.0","type":"link"}