{"product_id":"adrian-payne-customer-relationship-management-9780750656771","title":"Customer Relationship Management","description":"Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck \u0026amp; Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.","brand":"Taylor \u0026 Francis","offers":[{"title":"Used - good","offer_id":53405337846102,"sku":"9780750656771-G","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780750656771_1_4cc12a98-12f5-4359-a4c7-949fdac9b149.jpg?v=1778069473","url":"https:\/\/www.momoxbooks.com\/products\/adrian-payne-customer-relationship-management-9780750656771","provider":"momoxbooks","version":"1.0","type":"link"}