{"product_id":"adam-penenberg-viral-loop-9780340918692","title":"Viral Loop","description":"You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Used - very good","offer_id":53552866459990,"sku":"9780340918692-V","price":6.79,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53417951691094,"sku":"9780340918692-G","price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780340918692_1.jpg?v=1778193550","url":"https:\/\/www.momoxbooks.com\/products\/adam-penenberg-viral-loop-9780340918692","provider":"momoxbooks","version":"1.0","type":"link"}