{"product_id":"adam-brandenburger-m-co-opetition-9780385479509","title":"Co-Opetition","description":"Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.","brand":"The Crown Publishing Group","offers":[{"title":"Used - very good","offer_id":53417243509078,"sku":"9780385479509-V","price":3.89,"currency_code":"EUR","in_stock":false},{"title":"Used - good","offer_id":53768061976918,"sku":"9780385479509-G","price":2.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780385479509_1.jpg?v=1777981142","url":"https:\/\/www.momoxbooks.com\/products\/adam-brandenburger-m-co-opetition-9780385479509","provider":"momoxbooks","version":"1.0","type":"link"}