{"product_id":"aaron-smith-define-yourself-9781925452648","title":"Define Yourself","description":"\"What a read! A warts-and-all depiction of the amazing journey of the KX brand.\" Melanie Gleeson, Founder \u0026amp; CEO, Endota Spa\n\u003cbr\u003e\nWhat happens when passion, purpose and business collide? A global fitness franchise is born. After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat. Define Yourself is a dynamic journey through the history of KX Pilates that will show you: ¿ How a simple idea can become a BIG business ¿ Why KX became an unstoppable force in the fitness industry ¿ The value of travel and seeing the world ¿ The ins and outs of franchising as both a franchisor and franchisee ¿ What it really takes to succeed in business and in life KX's purpose is clear: \"We change lives for the better.\" Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself.\n\u003cbr\u003e\n\"Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow.\" Jack Delosa, Founder, The Entourage","brand":"Dean Publishing","offers":[{"title":"Default Title","offer_id":54666318807382,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781925452648_1.jpg?v=1790955868","url":"https:\/\/www.momoxbooks.com\/products\/aaron-smith-define-yourself-9781925452648","provider":"momox","version":"1.0","type":"link"}