{"product_id":"aan-quratul-longevity-of-family-firms-9783658499648","title":"Longevity of Family Firms","description":"Why do some family businesses last for generations, while others disappear after only a few decades? A familiar belief holds that survival beyond the third generation is rare, and in capital-intensive industries, it is thought to be nearly impossible. Yet many family firms do endure.This book takes readers inside the world of long-standing family companies to uncover what makes longevity possible, and what leads to failure. Focusing on the German paper and pulp industry, a sector marked by volatility, cyclicality, and tradition, the study compares both survivors and non-survivors. Drawing on in-depth interviews with family owners and industry experts, it develops a grounded theory framework that highlights four conditions of longevity: survival of industry potential, avoiding downfall, enterprise sustainability, and enduring family influence.The findings reveal that longevity is not only achievable but often the very purpose that drives family owners forward.","brand":"Springer Vieweg","offers":[{"title":"Default Title","offer_id":53798276301142,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783658499648_1_3d1d540e-e8bf-4883-972f-9cd9d71c1781.jpg?v=1783378125","url":"https:\/\/www.momoxbooks.com\/products\/aan-quratul-longevity-of-family-firms-9783658499648","provider":"momoxbooks","version":"1.0","type":"link"}