{"product_id":"a-tahir-wani-marketing-to-the-poor-9781032130286","title":"Marketing to the Poor","description":"This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.","brand":"Routledge India","offers":[{"title":"Default Title","offer_id":53699936289110,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781032130286_1.jpg?v=1778864723","url":"https:\/\/www.momoxbooks.com\/products\/a-tahir-wani-marketing-to-the-poor-9781032130286","provider":"momoxbooks","version":"1.0","type":"link"}