{"product_id":"a-j-joris-leeman-export-planning-9783839137864","title":"Export Planning","description":"The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 ¿ step approach, to create your international marketing plan\n\u003cbr\u003e\nIt will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation.\n\u003cbr\u003e\nThis book provides you with: -An Export Planning ¿ Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P¿s for export which can be used as a toolkit; -A checklist to review whether you are ready for export;\n\u003cbr\u003e\n¿The secret of successful international trade can be found in applying the 4C¿s of marketing and matching them with the 5P¿s for export: product, performance, partners, people and perseverance.¿ A book for practitioners and thinkers; students and managers.","brand":"BoD - Books on Demand","offers":[{"title":"Used - good","offer_id":53237715140950,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783839137864_1_0a5fe276-cc61-4ce0-b14d-fab8a06b1216.jpg?v=1781213099","url":"https:\/\/www.momoxbooks.com\/products\/a-j-joris-leeman-export-planning-9783839137864","provider":"momoxbooks","version":"1.0","type":"link"}