{"product_id":"a-eggland-steven-marketing-hrd-within-organizations-9781555424022","title":"Marketing Hrd Within Organizations","description":"Shows HRD professionals how to use a range of marketing tools, including client research, cost\/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53908545077590,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/a-eggland-steven-marketing-hrd-within-organizations-9781555424022","provider":"momoxbooks","version":"1.0","type":"link"}