{"product_id":"a-donald-marchand-making-the-invisible-visible-9780471496090","title":"Making the Invisible Visible","description":"Companies in the e-economy are under increasing pressure to show strong business performance and to maximize information resources to produce results. Information is a company's most important currency in building and maintaining a competitive edge today. Technology has enhanced our ability to gather and process information. Companies worldwide spend more than $1.4 trillion on information technology, but until now, there has been no way to measure the effectiveness of IT within the organization, or its real impact on the bottom line. Following a major two-year global research project involving 1,009 senior managers from over 100 companies representing 22 countries and 25 industries, the authors have proven that when a company is high on Information Orientation (IO)TM it will be high on business performance. Not only can IO be applied as a diagnostic tool or a benchmark to measure the effectiveness of an organization's information-use, it can also be used to predict business performance. Information OrientationTM measures a company's Information CapabilitiesTM in three areas: - Information behaviour and values of people - Information management practices - Information technology practices The authors have validated that it is the total interaction of these three capabilities and their effective management that results in superior business performance.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53644041126230,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780471496090_1_308e59e8-589d-40f2-903a-763c3d2ec91e.jpg?v=1778709261","url":"https:\/\/www.momoxbooks.com\/products\/a-donald-marchand-making-the-invisible-visible-9780471496090","provider":"momoxbooks","version":"1.0","type":"link"}