{"product_id":"a-david-schultz-lights-camera-campaign-9780820468310","title":"Lights, Camera, Campaign!","description":"Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media ¿ the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives ¿ and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.","brand":"Peter Lang","offers":[{"title":"Used - good","offer_id":53250526904662,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780820468310_1.jpg?v=1781214783","url":"https:\/\/www.momoxbooks.com\/products\/a-david-schultz-lights-camera-campaign-9780820468310","provider":"momoxbooks","version":"1.0","type":"link"}