{"product_id":"a-aaker-david-building-strong-brands-9780029001516","title":"Building Strong Brands","description":"As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.","brand":"Free Press","offers":[{"title":"Used - good","offer_id":53464049320278,"sku":"9780029001516-G","price":7.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780029001516_1_eb896f4f-71b4-47d4-a2dc-cd47dc8a696f.jpg?v=1778683287","url":"https:\/\/www.momoxbooks.com\/products\/a-aaker-david-building-strong-brands-9780029001516","provider":"momoxbooks","version":"1.0","type":"link"}