Le management du capital-marque : analyser, développer et exploiter la valeur des marques

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Son style simple et efficace ainsi que son caractère pratique destine cet ouvrage à tous ceux qui ont conscience que les marques qu'ils gèrent aujourd'hui sont un capital considérable mais qui reste toujours très vulnérable. ©Electre 2025

Product details

EAN/ISBN:: 9782247016846
Medium:: Paperback
Number of pages:
Publication date:: 1997-05-14
Publisher:: Dalloz-Sirey
Manufacturer:: Unknown

EAN/ISBN:: 9782247016846
Medium:: Paperback
Number of pages:
Publication date:: 1997-05-14
Publisher:: Dalloz-Sirey
Manufacturer:: Unknown

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