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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

 
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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Product details

EAN/ISBN:
9781933820682
Medium:
Paperback
Number of pages:
320
Publication date:
2020-04-01
Publisher:
TWO WAVES BOOKS
Manufacturer:
Unknown
EAN/ISBN:
9781933820682
Medium:
Paperback
Number of pages:
320
Publication date:
2020-04-01
Publisher:
TWO WAVES BOOKS
Manufacturer:
Unknown

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