Marketing Due Diligence: Reconnecting Strategy to Share Price

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The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students.

Product details

EAN/ISBN:: 9780750683425
Edition:: New Ed
Medium:: Paperback
Number of pages:: 256
Publication date:: 2007-03-14
Publisher:: Butterworth-Heinemann
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9780750683425
Edition:: New Ed
Medium:: Paperback
Number of pages:: 256
Publication date:: 2007-03-14
Publisher:: Butterworth-Heinemann
Languages:: english
Manufacturer:: Unknown

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