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BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

 
From Martin Lindstrom
Only 1 items left in stock
BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

Description

A creative and authoritative book that shows how the world's most successful companies integrate the senses--touch, taste, smell, sight and sound--into their branding campaigns with measurable results.

Product details

EAN/ISBN:
9780743267847
Medium:
Bound edition
Number of pages:
256
Publication date:
2005-02-10
Publisher:
Free Press
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9780743267847
Medium:
Bound edition
Number of pages:
256
Publication date:
2005-02-10
Publisher:
Free Press
Languages:
english
Manufacturer:
Unknown

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