Simplexity: The Simple Rules of a Complex World

Recent studies in fields such as economics and genetics have hit on a startling new theory - SIMPLEXITY. To put it simply, simple things can be more complicated than they seem, and complex things more simple. The evidence is before our eyes: in your elaborate network of household plumbing, actually run on a very basic mechanism, or the crystal paperweight on your desk, spectacular in its complexity. As simplexity moves into popular consciousness it will challenge our models for modern living. You'll never unknowingly whack the TV again and you'll understand just how much it means to smile at your child. Popular science journalist Jeffrey Kluger adeptly translates cutting-edge theory into a high-octane history of everything, which will have you rethinking the rules of business and pleasure. From the micro to the macro, SIMPLEXITY is a startling reassessment of the building blocks of life and how they affect us all.