Know Your Onions : Corporate Identity : Get your head around corporate identity design and deliver one like the big boys

Not all of us get to work on multi-million

corporate identity projects for airlines and huge

conglomerates. If you are new to the sector or

honing their skills, this book if for people who

have to tackle identity projects in the real world,

then this is for you. This is a broad introduction

on identity design - not branding - don't worry,

you'll learn the difference.

If you want book that tells you how to do it, this

is for you - if you want a book about how other

people have done it - then this isn't the book for

you.