Products That Flow : Circular Business Models and Design Strategies for Fast Moving Consumer Goods

A large part of our current linear economy

consists of fast-moving consumer goods. After a

short usage period the product becomes waste,

which ends up in a waste treatment plant for

recycling or incineration or, unfortunately, leaks

into the environment on landfills or as plastic

soup.

Should we stop consuming these products?

Can we live without packaging, consumables

and fashion? We could do without them, but

sometimes we do need packaging to protect a

product and to prevent food waste.

In order to stop producing more waste we need

to rethink our approach to those consumables.

We need a more circular approach, starting at

the beginning of production and consumption:

the design. Through circular business models

and design strategies Products that Flow

demonstrates how end-of-life products can

become a resource for new ones instead of

becoming waste. The book describes circular

business models and design strategies to

inspire designers, marketeers and business

developers.