Think Like A Designer, Don’t Act Like One

Think Like A Designer, Don't Act Like One gives

you 75 inspiring, educational and sometimes

hilarious insights into the adventurous minds of

designers. The insights give every professional

tools to apply in their own innovation processes.

Learn from the inimitable reasons the designers

have for designing their creations or just enjoy the

explanations about designs around us, even the

ones that are often perceived as a failure (e.g. the

Fiat MuItipla).

The author harvested not only from his own experience

but also listened to what famous designers

and architects had to say about the design profession.

It is a book about the mentality of people

who creates products that which continuously

have a big impact on our daily lives. But please

remember: even a designer is only human...