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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

 
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How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

Description


Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Product details

EAN/ISBN:
9780471551935
Edition:
Illustrated
Format:
Illustriert
Medium:
Paperback
Number of pages:
334
Publication date:
1992-03-20
Publisher:
Wiley
Manufacturer:
Unknown
EAN/ISBN:
9780471551935
Edition:
Illustrated
Format:
Illustriert
Medium:
Paperback
Number of pages:
334
Publication date:
1992-03-20
Publisher:
Wiley
Manufacturer:
Unknown

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