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Doing Research Projects in Marketing, Management and Consumer Research

 
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Doing Research Projects in Marketing, Management and Consumer Research

Description

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive form interpretive research.

Product details

EAN/ISBN:
9780415268950
Medium:
Paperback
Number of pages:
224
Publication date:
2003-05-22
Publisher:
Routledge
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9780415268950
Medium:
Paperback
Number of pages:
224
Publication date:
2003-05-22
Publisher:
Routledge
Languages:
english
Manufacturer:
Unknown

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