"In an age when partisan rancor and ratings-driven showmanship have crowded out the more subtle virtues of solid journalism, (the authors) provide a timely refresher course in the importance of press fundamentals. They remind us that at its best, journalism is a high public calling, and all those who practice it have a deeper obligation to their readers and viewers than to the demands of the market." David Talbot, editor-in-chief, Salon.com.