Design Value: A Strategy for Business Success

Peter Zec, Burkhard Jacob
How design increases the value of both brands and companies and what we can learn from the best design teams, global market leaders and silent champions of design, the authors Peter Zec and Burkhard Jacob explain in their book, Design Value.
In an inspiring analysis, they underscore the meaning of design as a propelling strength for economic growth and added value. A book for entrepreneurs, design managers, marketing experts, analysts and insiders, as well as for all those who are interested in how we can all profit from these champions of design.