Marketing-Management: Konzepte-Instrumente-Unternehmensfallstudien (Pearson Studium - Economic BWL)

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Der Bestseller „Marketing-Management" von Philip Kotler ist das weltweit erfolgreichste Standardwerk im Marketing und wird weithin als die „Bibel des Marketing" bezeichnet. Die 15. Auflage von Marketing-Management ist ein Meilenstein in der langen und erfolgreichen Geschichte des Marktführers.

Product details

EAN/ISBN:: 9783868942798
Edition:: 15
Medium:: Bound edition
Number of pages:: 1040
Publication date:: 2017-08-01
Publisher:: Pearson Studium
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783868942798
Edition:: 15
Medium:: Bound edition
Number of pages:: 1040
Publication date:: 2017-08-01
Publisher:: Pearson Studium
Languages:: german
Manufacturer:: Unknown

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