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Kunden und Markt im Fokus: Mit Marketingcontrolling zum Erfolg

 
From Péter Horváth
Only 1 items left in stock
Kunden und Markt im Fokus: Mit Marketingcontrolling zum Erfolg

Description

Die Anzeichen für einen wirtschaftlichen Aufschwung sind unübersehbar. Den Markterfolg gilt es jetzt zu stabilisieren und auszubauen. Vor diesem Hintergrund greift das diesjährige Stuttgarter Controller Forum (SCF) zentrale Fragestellungen des Marketing- und Vertriebscontrolling sowie der Kunden- und Serviceorientierung auf, u.a:

  • Erfolgsfaktoren der Vertriebssteuerung
  • Kundenorientierung im Rechnungswesen
  • IT-Unterstützung für die Vertriebssteuerung

Product details

EAN/ISBN:
9783791029924
Medium:
Bound
Number of pages:
290
Publication date:
2010-09-17
Publisher:
Schäffer-Poeschel
Languages:
german
Manufacturer:
Unknown
EAN/ISBN:
9783791029924
Medium:
Bound
Number of pages:
290
Publication date:
2010-09-17
Publisher:
Schäffer-Poeschel
Languages:
german
Manufacturer:
Unknown

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