Anbieterzufriedenheit in Industriellen Geschäftsbeziehungen: Das Beispiel Automobilindustrie (Business-to-Business-Marketing) (German Edition)

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Auf der Grundlage der Transaktionskostentheorie entwickelt Axel Gawantka ein Modell, das die Einflussfaktoren auf die Zufriedenheit von Anbietern in industriellen Geschäftsbeziehungen darstellt. Am Beispiel der Automobilindustrie zeigt er auf, welche Determinanten die Anbieterzufriedenheit besonders stark beeinflussen und welche Implikationen sich daraus für das Geschäftsbeziehungsmanagement ergeben.

Product details

EAN/ISBN:: 9783835004177
Edition:: 2006
Medium:: Paperback
Number of pages:: 280
Publication date:: 2006-06-27
Publisher:: Deutscher Universitätsverlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783835004177
Edition:: 2006
Medium:: Paperback
Number of pages:: 280
Publication date:: 2006-06-27
Publisher:: Deutscher Universitätsverlag
Languages:: german
Manufacturer:: Unknown

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