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Customer relationship management (CRM) In SMEs: Adoption Factors

 
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Customer relationship management (CRM) In SMEs: Adoption Factors

Description

In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.

Product details

EAN/ISBN:
9783659343322
Medium:
Paperback
Number of pages:
108
Publication date:
2013-02-28
Publisher:
LAP LAMBERT Academic Publishing
Manufacturer:
Unknown
EAN/ISBN:
9783659343322
Medium:
Paperback
Number of pages:
108
Publication date:
2013-02-28
Publisher:
LAP LAMBERT Academic Publishing
Manufacturer:
Unknown

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