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Marketing: Eine Einführung in die marktorientierte Unternehmensführung

 
From Rainer Olbrich
Only 2 items left in stock
Marketing: Eine Einführung in die marktorientierte Unternehmensführung

Description

Das Buch führt in komprimierter, verständlicher Form in die wichtigsten Planungsprozesse des Marketings ein und vermittelt ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck orientieren sich die Inhalte an übersichtlichen und klaren Planungsschrittfolgen. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen.

Product details

EAN/ISBN:
9783540235774
Edition:
2., überarb. u. erw. Aufl. 2006
Medium:
Bound edition
Number of pages:
432
Publication date:
2006-06-14
Publisher:
Springer
Languages:
german
Manufacturer:
Unknown
EAN/ISBN:
9783540235774
Edition:
2., überarb. u. erw. Aufl. 2006
Medium:
Bound edition
Number of pages:
432
Publication date:
2006-06-14
Publisher:
Springer
Languages:
german
Manufacturer:
Unknown

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