Markenmanagement in der Automobil-Zulieferindustrie: Vom Lieferanten zum Entwicklungs- und Wertschöpfungspartner

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Markenmanagement wird immer mehr zu einem Topthema für die Automobil-Zulieferindustrie. Die Herausgeber lassen führende Vertreter der Automobil-Zulieferindustrie zu Wort kommen. Top-Manager bedeutender Zulieferfirmen beschreiben erstmalig ihre global anerkannten Erfolgsstrategien im Markenmanagement.

Product details

EAN/ISBN:: 9783409142588
Edition:: 2006
Medium:: Bound edition
Number of pages:: 231
Publication date:: 2006-12-08
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

EAN/ISBN:: 9783409142588
Edition:: 2006
Medium:: Bound edition
Number of pages:: 231
Publication date:: 2006-12-08
Publisher:: Gabler Verlag
Languages:: german
Manufacturer:: Unknown

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