Momox logo
Sell books & media
Medimops logo
Buy books & more
Your watchlistWatchlistUser loginSign in
All categories
caret-down
Allcaret-down
cartcart

Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)

 
From Rainer Alt
Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)

Description

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Product details

EAN/ISBN:
9783030233457
Edition:
1st ed. 2020
Medium:
Paperback
Number of pages:
132
Publication date:
2020-09-13
Publisher:
Springer
Manufacturer:
Unknown
EAN/ISBN:
9783030233457
Edition:
1st ed. 2020
Medium:
Paperback
Number of pages:
132
Publication date:
2020-09-13
Publisher:
Springer
Manufacturer:
Unknown

Shipping

laposte
Buy on Amazon
The edition supplied may vary.
Currently sold out

More from Rainer Alt

momox books logo
Customer Service
    Hotline
    • +49 30 488 288 200+49 30 488 288 200
    • Monday - Friday: 09.00 - 18.00 hr


    International


    Order safely


    medimops magazine
    About us
    Newsletter
    Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.
    Do you want to find out more?
    Secure payment
    paypalvisamastercardamexcartebleue
    Shipping partner
    laposte
    You can also find us here
    • instagram
    • facebook

    © 2025 momox SE Berlin. Buy used CDs, DVDs, books, films and games cheaply and securely online.