Global Marketing

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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

Product details

EAN/ISBN:: 9780273766711
Edition:: 7th edition.
Medium:: Paperback
Number of pages:: 592
Publication date:: 2012-03-29
Publisher:: Prentice Hall
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9780273766711
Edition:: 7th edition.
Medium:: Paperback
Number of pages:: 592
Publication date:: 2012-03-29
Publisher:: Prentice Hall
Languages:: english
Manufacturer:: Unknown

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