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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

 
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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Description

David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.

Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.

Product details

EAN/ISBN:
9780241198384
Medium:
Paperback
Number of pages:
256
Publication date:
2016-02-04
Publisher:
Portfolio Penguin
Languages:
english
Manufacturer:
Unknown
EAN/ISBN:
9780241198384
Medium:
Paperback
Number of pages:
256
Publication date:
2016-02-04
Publisher:
Portfolio Penguin
Languages:
english
Manufacturer:
Unknown

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