{"product_id":"r-rahul-decoding-the-future-consumer-9789999328241","title":"Decoding the Future Consumer","description":"In a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led expectations, understanding the \"future consumer\" is no longer an option-it's a necessity. Decoding the Future Consumer: Their Mindscapes and Marketplaces is a compelling compilation of three research-backed explorations into the hearts and minds of Gen Z and Gen Alpha consumers. The book bridges the fields of marketing psychology, consumer satisfaction, and service innovation to offer a holistic lens on what motivates the next-generation buyer.\n\u003cbr\u003e\nDecoding the Future Consumer is a strategic roadmap for businesses, marketers, and experience designers navigating the complex psyche of tomorrow's consumers. Whether you're exploring neuromarketing as a tool, measuring product satisfaction in personal care, or reimagining airport experiences, this book equips you with research-grounded insights and actionable frameworks.\n\u003cbr\u003e\nIn an age where consumer loyalty is fragile and attention is fleeting, understanding the inner workings of the Gen Z and Gen Alpha mindscape-and the dynamic marketplaces they inhabit-will define success.","brand":"Eliva Press","offers":[{"title":"Default Title","offer_id":53806661534038,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9789999328241_1.jpg?v=1790966423","url":"https:\/\/www.momoxbooks.com\/de\/products\/r-rahul-decoding-the-future-consumer-9789999328241","provider":"momox","version":"1.0","type":"link"}