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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Heribert Meffert
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen
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Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele. Mit neuer Fallstudie VW Golf
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Praxishandbuch City- und Stadtmarketing
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Marketingforschung und Käuferverhalten
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Sustainable Marketing Management: Grundlagen und Cases
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