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Manfred Bruhn
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Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung
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Manfred Bruhn
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Internationalisierung von Dienstleistungen: Forum Dienstleistungsmanagement
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Servicetransformation: Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement
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