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Praxisorientiertes Marketing: Grundlagen – Instrumente – Fallbeispiele
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Online-Marketing (Studienwissen kompakt)
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Künstliche Intelligenz verstehen: Grundlagen – Use-Cases – unternehmenseigene KI-Journey
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Social-Media-Marketing kompakt: Ausgestalten, Plattformen finden, messen, organisatorisch verankern
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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B2B-Online-Marketing und Social Media: Handlungsempfehlungen und Best Practices
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Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele
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Kundenbeziehungsmanagement im digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen (Kundenzentrierte Unternehmensführung)
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Digitale Markenführung: Digital Branding im Zeitalter des digitalen Darwinismus. Das Think!Book
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Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele
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E-Mail-Marketing kompakt: E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
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Künstliche Intelligenz verstehen: Grundlagen – Use-Cases – unternehmenseigene KI-Journey
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Praxisorientiertes Online-Marketing: Konzepte - Instrumente - Checklisten
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Konzepte und Instrumente des Dialog-Marketings (essentials)
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