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Sales Excellence: Vertriebsmanagement mit System
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Christian Homburg
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung
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Übungsbuch Marketingmanagement: Aufgaben und Lösungen (German Edition)
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Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen
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