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Handbuch Marketing-Controlling
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Zerres, Michael P
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Einführung in das internationale Management. Internationalisierung und Globalisierung. Internationale Unternehmensführung. Interkulturelle Kommunikation
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Harald Meier
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Controllinginstrumente von A - Z: Die wichtigsten Werkzeuge zur Unternehmenssteuerung. Einsetzbar in allen Bereichen: Einkauf, Produktion, Marketing, Verkauf und Personalwesen
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Vollmuth, Hilmar J.
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Handbuch Marketing-Controlling
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Zerres, Michael P
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Werbecontrolling. Konzept, Instumente, Fallbeispiele
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Ingomar Kloss
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Event & Marketing 3: Konzepte - Beispiele - Trends
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Michael Hosang
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Reduziert auf mehr Markterfolg: Visionen und Strategien einfach genial umsetzen
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Achim Kelbel
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