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Controlling
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Handbuch Marketing-Controlling
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Zerres, Michael P
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BWL in der Praxis, Bd.2, Financial Management: BWL in der Praxis 2
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Armin Seiler
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Werbecontrolling. Konzept, Instumente, Fallbeispiele
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Ingomar Kloss
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Controlling in kleinen und mittleren Unternehmen. Ein Handbuch mit Auswertung auf der Basis der Finanzbuchhaltung
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Christian Klett
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Internationale Marketingforschung: Informationsgewinnung für das internationale Marketing
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Erich Bauer
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Strategisches IT-Management 2: Fallbeispiele und praktische Umsetzung
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Bernhard, Martin G.
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Event & Marketing 3: Konzepte - Beispiele - Trends
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Michael Hosang
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Controlling – Aktuelle Entwicklungen und Herausforderungen: Digitalisierung, Nachhaltigkeit und Spezialaspekte
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Birgit Feldbauer-Durstmüller
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Personalentwicklung und -controlling: Strategien für den Mittelstand (Management und Controlling im Mittelstand)
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Erwin Hoffmann
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Handbuch Marketing-Controlling: Grundlagen - Methoden - Umsetzung
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Christopher Zerres
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Praxis strategisches Controlling mit Checklists und Arbeitsformularen
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Rudolf Mann
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Performance Management in Retail and the Consumer Goods Industry: Best Practices and Case Studies
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Michael Buttkus
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Immobilienbewertung mit hedonischen Preismodellen: Theoretische Grundlagen und praktische Anwendung
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Günther Maier
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