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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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Manfred Bruhn
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Handbuch Dienstleistungsmanagement: Von der strategischen Konzeption zur praktischen Umsetzung
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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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