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Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Keller, Kevin Lane
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Celebrity Sells
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The Manager's Guide to Distribution Channels
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Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
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Essential AdWords: The Quick and Dirty Guide (Including Tricks Google WON'T Tell You)
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Books)
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How Cool Brands Stay Hot: Branding to Generation Y
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Value-Added Selling: How to Sell More Profitably, Confidently and Professionally by Competing on Value, Not Price
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment: How to Understand, Reach and Increase Your Share of the Largest Market Segment
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Emotional Branding: How Successful Brands Gain the Irrational Edge
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