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The Art of the Idea
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John Hunt
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The Levitan Pitch. Buy This Book. Win More Pitches.
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Levitan, Mr. Peter
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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
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Peter Doyle
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine)
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Jean-Marie Dru
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Consumer Behaviour: A European Perspective
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Solomon, Michael R.
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Marketing Communications: Offline and Online Integration, Engagement and Analytics
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Ze Zook
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Vivir del trading: psicología, tácticas de trading, gestión del dinero (Finanzas (valor))
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Alexander Elder
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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising: A Guide to Creating Great Ads (Adweek Magazine)
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Luke Sullivan
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future
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Sheldon Rampton
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Marketing Warfare
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Al Ries
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Secret Formulas of the Wizard of Ads
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Williams, Roy H.
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Differentiate or Die. Survival in Our Era of Killer Competition
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Jack Trout
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How to Win Campaigns: 100 Steps to Success
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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Branded Interactions : Creating the Digital Experience
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Marco Spies
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The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement
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Copywriting: Successful Writing for Design, Advertising, and Marketing
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Mark Shaw
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Advertising: Strategy, Creativity and Media
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Chris Fill
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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