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International Marketing Strategy: Analysis, Development and Implementation
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Isobel Doole
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China CEO: Voices of Experience from 20 International Business Leaders
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Fernandez, Juan Antonio
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Books)
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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
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James McGregor
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Communicating Globally: An Integrated Marketing Approach
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Schultz, Don E.
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Doing Business in Emerging Markets: Entry and Negotiation Strategies
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Cavusgil, S. Tamer
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
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International Market Entry and Development: Strategies and Management
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Global Marketing
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No LOGO: Taking Aim at the Brand Bullies
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What Chinese Want: Culture, Communism, and China's Modern Consumer
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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
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Marketing Across Cultures
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Luxury China: Market Opportunities and Potential
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Essentials of Global Marketing
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