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United Breaks Guitars: The Power of One Voice in the Age of Social Media
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Dave Carroll
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Consumer Behavior
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Schiffman, Leon G.
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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
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Richard Owen
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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
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John Goodman
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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
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Thank God It's Monday!: How to Create a Workplace You and Your Customers Love
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Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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Jim Joseph
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Engage to Win: A Blueprint for Success in the Engagement Economy
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The Hippie Guide to Climbing the Corporate Ladder & Other Mountains: How Jansport Makes It Happen
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Flying High in a Competitive Industry: Cost-effective Service Excellence at Singapore Airlines
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The Mesh: Why the Future of Business Is Sharing
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